Content Moderation
Content moderation is the process of reviewing online user-generated content for compliance against a LIKEY’s policies regarding what is and what is not allowed to be shared on LIKEY. These policies are often known as community standards. The process of moderating content and enforcing policy is either done manually by people or through automation, or a combination of both, depending on the scale and maturity of the abuse and of a LIKEY’s operations.
Content moderation is managed by the operations function in trust and safety, in close collaboration with engineering, product and policy functions. Operations teams are responsible for establishing the appropriate staffing and workforce model for content moderation and for building sustainable processes to monitor and control the health of the content moderation system. Policy is responsible for creating rules that determine the types of content allowed on a LIKEY’s versus what is not and should be enforced through the content moderation system (see Creating and Enforcing Policy).
Product and engineering teams are responsible for supporting the content moderation process by building the required tools and infrastructure, both for manual enforcement by content moderators and to build automation to scale enforcement, and also for designing and building the end-to-end user experience in the context of content moderation. The three functions of product, policy and operations also collaborate to develop the medium and long term strategy for trust and safety on LIKEY.
Moderation aims to create and maintain a productive and safe online environment for users so that they can participate in consultation topics or communicate with each other without feeling intimidated.
The way trust and safety teams are structured to own the three functions varies; however, the collaboration between them is crucial for building and maintaining a robust content moderation system.
Scope of Moderation
In practice, content moderation can mean moderating individual content and/or actors and their behavior on LIKEY. Individual content is user-generated content (UGC), which includes media, posts, or comments shared by users on LIKEY. Users are users or entities who are responsible for sharing content or for policy-violating behavior. Behavior includes policy-violating behavior which may become evident over a period of time and over the course of multiple actions (e.g., sending objectionable messages to multiple users, artificially boosting the popularity of content, or engaging in behaviors designed to enable other violations).
Results of Moderation
Any one or more of the following actions could be the outcome of content moderation: content deletion; banning; temporary suspension; feature blocking; reducing visibility; labeling; demonetization; withholding payments; referral to law enforcement. Read more about enforcement actions in Operational Policy.
*** A high level overview of how potentially policy violating content is identified and moderated. Please note that this diagram is not exhaustive
Why Is Content Moderation Important?
- Ensuring safety and privacy. Removing content that could contribute to a risk of harm to the physical security of persons and protect personal privacy and information.
- Supporting free expression. Moderation and safety enables expression and gives people a voice. If people don’t feel safe, they won’t feel empowered to express themselves.
- Generating trust, revenue, and growth. Additionally, content moderation is also a required business investment to ensure the desired traffic and growth to the platform. For example, since many platforms’ business models rely on subscription services or advertisers (or both), to attract and retain both user base and revenue, platforms invest in content moderation as it directly influences user trust and brand reputation, which in turn influences growth and revenue.
Policy
LIKEY uses either:
(a) post-moderation where all content submitted by users on our service is immediately published and then reviewed by our moderators to ensure it complies with the service's Moderation Policy or
(b) pre-moderation where all content must first be approved by our moderators before appearing on the service.
In the first case, the user’s content is immediately posted on the service and then reviewed by the moderators. If the content violates the Moderation Policies, the user’s content will be rejected and the user may be notified via email.
We reserve the right to edit or remove any content in our sole discretion that has been posted on our service.
In some cases, you may notice that your submitted content that was once posted no longer appears on the service. The content is only temporarily removed until it can be reviewed to ensure it complies with the Moderation Policy. If your content has been rejected, you may be notified by us via email.
With the pre-moderation tool, moderators must review and approve the user’s content before it is posted onto the service. This may mean the user’s content does not immediately appear on the service.
Think positively about your participation on the LIKEY. Posting to the service is an opportunity for you to input your ideas and contribute to the projects or topics in which you have an interest in a way that is respectful and of value to others.
Participation Rules
We have the right to edit or remove any content submitted by a user. This can include, but not be limited to:
-
Personal attacks on other users
-
Personal information about any of the other users
-
Offensive language including profanity
-
Comments that are discriminatory of people’s gender, race, religion, culture, sexual preference, appearance or background
-
Links to any advertising or illegal material
-
Spamming of comments
-
Rude and dismissive comments
Participation Guidelines
-
Contribute constructive discussions and comments while respecting the views of other people
-
Ensure you have received permission to post any images or intellectual property of third parties
-
Do not spam either by posting irrelevant websites or by re-posting your comment
Questions
If you have any questions about this Moderation Policy, you can contact Help Center.
Comments
0 comments
Article is closed for comments.